This isn’t a membership. It’s a rite of passage for endurance athletes looking for the next challenge and a way to separate the sufferers from the enthusiasts.

The Season Pass unlocks access to a community of people who know what endurance should be: a love of the grinding journey to a never-ending finish line. 

It’s the climbs and the carnage. The defeat and the podium. A place where people who live and breathe competition and grit can come together to push themselves farther than they would alone. 

When you sign up for The Season Pass, it’s more than just a way of saying you love crazy shit and take joy in the challenge. It’s a promise to yourself to dig deeper, push harder, and unlock your greatest potential. 

It’s Not We Don’t, It’s WEDŪ 

The Season Pass exists to fill you up and take you to the promised land of endurance lore. To experience mind, body, and life breakthroughs, we’ve gone the extra mile to help you find the next level. Your membership includes:

WEDU Welcome Package: There’s only one way to get a members-only T-shirt, and that’s by joining The Season Pass. When you join, we’ll send your exclusive tee or tank, postcards, stickers, and more ($45 value).

The Insider’s Edge: As a Season Pass holder, you become part of the action. You’ll receive bonus access to THE MOVE, live stream of pre-production meetings, and Shop Talk (live Q&A’s with Lance, George, and other surprise guests). 

Level-Up Challenges: There are challenges, and then there is suffering. Each month, you’ll be given a new challenge with insider tips from Lance and other experts on how to push the limits, set new PRs, and feel more alive than ever. 

Full-Throttle: As a member, we want to give you more access to the best gear, nutrition, and technology to support your move forward. This includes exclusive discounts to following brands:

  • LMNT

WEDU Merch Drops: Our house is your house. Everything in the WEDU Shop is 15% OFF for Season Pass holders. Plus, you’ll get first access to new drops before anyone else.